Who We Are

Organization History

MKT has been in continuous existence for 38 years with the executive board, members, and a faculty advisor serving from the Marketing Department to oversee the organization. We have established a strong presence in the Madison community through activities such as consulting for local businesses, community service, and by inviting speakers from national corporations to campus. MKT is an internal student organization guided by the Marketing Department faculty. MKT serves the following purposes:

  • Encourage professional and academic excellence.

  • Recognize the academic achievement of freshmen, sophomores, juniors and seniors who have an interest in marketing (especially marketing majors).

  • Promote association among marketing students, faculty and practicing marketing professionals.

  • Provide real world marketing experience through hands-on projects and business interactions.

  • Build professional relationships and contacts to help find internships and full-time positions in the marketing field.

  • Strengthen leadership skill and give back to the Madison community.

  • Meet new people and develop lifelong relationships.