Each semester, members are recruited to assist in one of five committees. This is a great opportunity for general members to deepen their involvement in the club, develop their professional skills, and serves as excellent preparation for the responsibilities of executive positions.

Leadership

Leadership Opportunties

Looking to get more involved? MKT is always looking for motivated marketers to lead our organization to a bigger and brighter future at the Wisconsin School of Business. Whether you specialize in digital, creative, or another facet of marketing, MKT provides unique opportunities for members to grow their professional abilities and obtain experience in the business world.

Vice President

Play a pivotal role in the running of MKT operations as one of six Vice Presidents. From finance to career engagement, members have the opportunity to dedicate their focus to a particular dimension of marketing on the executive board.

Year Position

Director

The Directors of Social Media, Communications, and DEI are responsible for internal and external marketing of MKT events, and promoting diversity, equity, and inclusion in all facets of the organization. Lead campaigns and initiatives to connect with our diverse audience.

Semester Position

Committee Member

Assist in the responsibilities of one of five committees. This is a great opportunity for general members to deepen their involvement in the club, develop their professional skills, and serves as excellent preparation for the responsibilities of executive positions.

Semester Position

Committee Descriptions

Merchandising

The Merchandising committee heads the Wisconsin School of Business Pop-Up Shop which stands as the exclusive seller of all business school apparel. Committee members will have the chance to touch a variety of areas that contribute to the operation and success of the store. These include product development, pricing analysis, supplier outreach and management, shipping, and promotional tactics.

New: The Merchandising committee will be venturing into new territory, reaching out to other clubs in WSB and pitching unique and elevated merchandise designs specific to each club. Members will gain experience designing merchandise, the RFP (Request for Proposal) process, and consulting as a creative expert.

Social Media

The Social Media committee spearheads club-wide communications and initiatives through platforms like LinkedIn and Instagram. Students will be provided training and gain expertise in the Adobe Creative Suite and Canva. As a member of the committee, you will be responsible for designing graphics, crafting the brand image for MKT, and promoting MKT events.

New: We are looking for a photographer to capture club events and take student headshots. Formal photography training or experience preferred.

Consulting

The Consulting committee provides guidance and assistance to local, national, and international businesses, helping them achieve pointed marketing objectives. Students on the committee are afforded the opportunity to get hands-on experience with strategy, client empathy, and content creation.

Past semester projects include creating a marketing strategy and marketing materials, establishing new distribution channels, promoting brand awareness and brand preference, developing brand identity, market research, implementing promotional events, and exploring different media outlets for advertising.

Career Engagement

The Career Engagement committee assists in the planning of various activities that foster professional development and community for our members. The committee will coordinate networking opportunities such as employer site visits, case competitions, volunteer opportunities, and the spring Chicago trip.

New: We want to draw the committee’s focus to greater professional networking opportunities. Be a key part in creating new experiences for MKT members. New events, new companies, new travel - up to you!

Sponsorship

The Sponsorship committee’s primary responsibility is connecting with local restaurants to negotiate discounts and organize catering for our meetings.

Committee members help spread awareness of MKT by facilitating and creating fundraising opportunities. In addition, the Sponsorship committee assists in research and recruitment of companies to serve as official sponsors of MKT. Committee members will persuade companies to participate in activities such as speaker events and case competitions.

*All executive and committee members must be available for bi-weekly meetings, and must fulfill all member requirements. Consulting Committee members must commit to weekly meetings.